Cross-Cultural Communication: Importance of understanding communication styles in different cultures

  Cross-cultural communication in an organization deals with understanding different cultural business customs, beliefs and language connotations.  Language differences, high-context vs.   low-context, nonverbal differences, and power distance are the major factors that can affect cross culture communication. Cross-Cultural Communication Importance Cultivating cross-cultural communication in a business setting is a key factor in a company's viability and revenue growth. Thus, it becomes essential for employees to gain the necessary skills to interact with people of cultural backgrounds outside of their own. Not possessing cross-cultural communication skills could lead to the loss of reputation, profits, and the ability to attract and retain good talent among a diversified pool of workers. The framework for developing these skills is grounded in respecting cultural differences. Ignoring differences can lead to offensive behaviors. It matters what is said and done in acknow...